What is “Project tRade”?

Project tRade is the Pet Professional Guild’s (PPG) international advocacy program that promotes the use of force-free pet training equipment by asking pet guardians to swap choke, prong and shock collars (and any other devices that are designed to change behavior through pain or fear). Because we want all pets and their guardians to experience the huge advantages and long-lasting effectiveness of force-free training and pet care, we will give you great discounts on our most popular, effective, fun and pain-free training and pet care services in exchange for your old gear.

Effective, humane animal training and pet care methods are the foundation of any animal’s healthy socialization and training and help prevent behavior problems. Since a wide variety of equipment and tools are commonly used when training pets, the pet-owning public needs to be aware of the potential problems and dangers some equipment may pose. Specifically, the use of collars and leads that are intended to apply constriction, pressure, pain or force around a dog’s neck (such as ‘choke chains’ and ‘prong collars’) should be avoided. Distinguished veterinarians and behaviorists worldwide are joining the discussion and calling for the elimination of such devices from the training efforts of both pet owners and professionals.